Water from the faucet or tap in the Philippines is not safe for drinking, and the quality of the water does not meet the standards set by the national government, especially in urban areas.

Data from the United Nations and Unicef showed that a majority, 53 percent of households in the Philippines do not have access to a safely managed water supply, with 48 percent of the population receiving safely managed or piped water services. The situation in schools is even more severe, with 55 percent lacking access to pure and healthy water.

The lack of access to essential water and sanitation services among a large part of the Philippine population results in illness, malnutrition, and childhood stunting. Indeed, nearly one-third of Filipino children suffer from stunting.

Indeed, according to the 2022 Annual Poverty Indicators Survey (APIS), more than half of the population source their drinking water from water filter system and bottled water (54.3 percent). But this comes at a cost, with Filipino consumers spending up to P7,000 in monthly water filter system expenses.

Karofi Water Purifier, a global brand and one of the world’s best water purifiers for home that is present in 50 countries, was honored as one of the “Top 10 ASEAN Strong Brands 2024” at the 8th Edition of the ASEAN Strong Brand Announcement Ceremony 2024, is expanding in the Philippines with a pilot store at Robinsons Magnolia Mall. The honor is a testament to Karofi’s research and development efforts to fulfill its mission “to ensure the healthy life for everyone in the water and air environment of our beautiful green planet.”

Karofi will launch a pilot store at Robinsons Magnolia Mall on September 8, giving Filipinos access to the most advanced water filtration technology and cheap water filters, the SMAX Pro V. This technology removes 99.99 percent of bacteria and provides good-tasting, alkaline, and hydrogen-induced quality water.

“Karofi was established with a mission to protect and enhance every people’s health in any environment. We have a mission to protect the water we drink and we are now one of the leading brands globally with a presence in 50 countries. We should all live beautifully,” said Karofi chief customer officer Huong Elly in his speech.

Actress Coleen Garcia, the official endorser of Karofi Water Purifier, said she is elated by her partnership with the brand. “I am excited to be here today. I have been using water purifiers for a long time because we are trying to minimize our use of plastic bottles [which clogs the drainage system and adds to global warming]. I have been loving Karofi water filters so far, and I like their new counter top water purifier with hot and cold water functionalities at the turn of a knob. Plus, the water quality tastes so good, in addition to being so healthy.”

She went on, “Water is a basic necessity and we consume it on a daily basis. We have to make sure that the water we provide our family is of maximum quality. Karofi’s water purifiers offer the most health benefits, with the safest and healthiest features. I am so impressed.”

Meanwhile, Elly explained that hydrogen neutralizes and alkaline water fights oxidants and free radicals for healthy cells and bodies. Karofi’s cheap water filter system will enable Filipinos to drink water directly from the tap without the need to boil it or buy it from refilling stations or bottled water. It is the best cheap water filter in the market.

Karofi’s water purifier filters also use Nano Silver, which kills or inhibits the growth of microorganisms, including pathogenic bacteria, viruses, and fungi, but causes little to no damage to the human body. Nano Silver prevents re-infection when water circulates in the filter system.

“The economics of the water purifier are better. Karofi’s water filters have hydrogen and alkaline for better health, safe and clean water to prepare milk for babies, and a safe water source that meets the standards set by the Philippine National Standard for Drinking Water and regulator of FDA Certified Water Filters,” Karofi said.

In addition, Karofi’s water purifiers could reduce the cost of clean drinking water to only between P1,000 and P1,500 in six to eight months.

Garcia highlighted the health benefits of alkaline water in the body, but added sometimes it is a challenge where to buy alkaline water. “This gives us more reason to try Karofi water purifiers because of its quality. The questions you may ask yourselves are “Is the water purifier safe?” and How to install [Karofi] water filter?” The answers are, yes, water purifiers are safe, and it’s easy to install them,” she added.

“Karofi is the best water purifier for home,” Garcia stated.

Clean drinking water

Potable drinking water is an everyday necessity. Most consumers are very meticulous in choosing the kind of water they drink and give their young children, preferring alkaline water or pure distilled water.

Karofi has successfully developed advanced SMAX water filtration technology with double efficiency and is the pioneering water purifier brand integrating Industry 4.0 technologies into water purifiers (comprehensive water quality control technology on AioTec smartphones; voice-activated water collection technology VoiceCall).

Karofi is the only brand certified for pure drinking water, standard bottled water QCVN 6-1:2010/MOH, from the Institute of Occupational Health & the Environment, making one of the best water purifiers for home in the Philippines.

Integrating modern 4.0 technologies into water purifiers gives Karofi users convenient access to safe and clean water. The technologies include VoiceCall technology, which allows voice-activated water pouring; AioTec technology, which enables smartphone users to control water quality; touch-screen water collection technology, and quick hot and deeply cold technology.

The unique innovation allows users to monitor Karofi’s water quality using smartphones.

Karofi key features:

Reliable quality—Karofi water purifiers have a multi-level water treatment process to ensure that water is free from bacteria, visible particles, foul odor and, taste, etc. The water coming out from the filtration system is visually crystal clear. The water is guaranteed safe for drinking for adults, but most especially for babies and young children.

Superior technology – With its optimum performance, Karofi water purifiers offer 50 percent cost savings on power. Its energy efficiency promises quick heating and cooling.

11 SMAX filters, HP 6.0—Guaranteed good water quality. The filter technology and the HP 6 feature mean that it has alkaline-like quality water and assures the removal of 99.99 percent of bacteria. The water quality is recommended to be safe for infants and young children. It is also odorless and good-tasting, with a hint of sweetness or citrus flavor.

Peace of mind—You are secure that the water you and your family drink is clean and safe and will not cause sickness. Avoiding hospitalization and medical costs can save you plenty of money from Karofi’s cheap water filter system.

Healthier choice—Switching to Karofi water purifiers from a water refilling station offers consumers the best life without the worry of acquiring water-borne diseases like diarrhea or stomach discomfort. A healthy family will provide consumers with financial stability and security while allowing families to spend more time together. In addition , alkaline water purifier is good for the skin.

Optimizes convenience – You can have unlimited clean, safe and fresh water at home anytime. You do not need to order from water refilling stations.

Value for money – Users of Karofi water purifiers spend between P1,500 and P2,000 every six months to change filters. Sometimes, it is even less if the water from the source is cleaner. Spending P1,500 – P2,000 every six to eight months is more affordable than per-gallon expenses from water refilling stations or buying bottled water.

FDA-approved and certified, with a 36-month warranty.