Breaking Down the Buzz shares the best practices in communications and public relations
The Public Relations Society of the Philippines kicks off the new year breaking from tradition by entering digital platforms. The PRSP Education Committee has partnered with The Pod Network to create Breaking Down The Buzz, a 12-episode Youth Congress in a podcast, curated for the academe and young professionals. This is the latest evolution of the congress, which went from physical event to virtual during the lockdowns.
A pioneer milestone in the Public Relations and Communications industry, Breaking Down The Buzz makes use of the technical and creative services of The Pod Network, one of the leaders in the podcast industry.
“Choosing to do the YouthCon in a podcast and partner with TPN shows the time is now to leave comfort zones to pursue endeavours not yet tried before like using data and analytics to push boundaries. It’s inspiring for our Board to get the chance show the next gen of PRSP a new way forward,” says Harold Geronimo, PRSP 2023 President.
From Alan Fontanilla, The Pod Network CEO and Co-founder, “We are excited to work with PRSP on this groundbreaking YouthCon. Podcast is a platform that is so now, catering to the youth and how they access information. Putting the YouthCon a podcast makes the information convenient so many more can benefit from it.”
“Breaking Down The Buzz challenges norms and methodologies. The Education Committee wanted to revitalize learning pushing the idea ‘one should never stop learning’ and provide a top-of-mind platform that stays relevant—for everyone, anytime, anywhere,” shares Aye Ubaldo, Education Committee Chair, and 2023 PRSP Treasurer.
The recently-launched series features the country’s top-notch educators, industry veterans, renowned and award-winning communicators, and a crop of exceptional young business leaders and content creators.
Episodes range from PR Evolution: From Classroom to Workplace; Preparing the Next Gen: Careers in PR and Communications; and Public Relations in Omnichannel Communications; to even current buzz discussions about Communicating In the Age of Info Overload and Fake News; and Influencers, KOLs, Content Creators, and their Rise to Relevance.
“By breaking down these diverse topics into bite-sized casual conversations, we hope to be able to smoothen the transition between theory and practice for our student listeners. And for current practitioners – further augment their PR knowledge and reignite their passion for communications”, concludes Gerald Lim, Breaking Down the Buzz co-project lead and MullenLowe MARC Head of Accounts.
The series may be accessed on Spotify.
First five episodes are out, with a new episode released every week.
(L-R) Meralco’s Abby Mendoza, TPN’s Riza del Rosario, TOG Integrated’s Rudy Villar, Meralco’s Charles Manimbo, Truth 360’s Jocel de Guzman, PRSP’s Aye Ubaldo, MullenLowe MARC’s Gerald Lim, PRSP’s Jam Palang-at and Rose Malantic
(L-R) Ateneo’s Matec Villanueva, Truth 360’s Jocel de Guzman, MullenLowe MARC’s Tricia Kiocho, The Pod Network’s Riza del Rosario and Philip Co
(L-R) Globe Group’s Yoly Crisanto, Maynilad’s Abigail Ho-Torres, SM Supermalls’ Rochelle Gamboa
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