Y.O.U Beauty, an international brand under HEBE Beauty Cosmetics Inc., is rapidly making a significant impact in the beauty industry. Upholding its brand philosophy of “Long-Lasting Beauty,” Y.O.U Beauty is dedicated to providing accessible beauty with advanced technology. The brand has recently been recognized and awarded by Watsons as the Most Successful New Brand of the Year and Game Changer of the Year.

The beauty industry is constantly evolving and embracing technological advancements to offer consumers a more personalized experience. Introduced in the Philippine market in August 2021, Y.O.U Beauty, which stands for “Youthful. Outstanding. Unique,” quickly gained traction. The brand’s focus is on developing products that cater to the specific beauty needs of individuals, providing them with accessible luxury products at affordable prices.

Within a span of less than two years in the Philippine market, Y.O.U Beauty has received numerous awards from various media publications, social media platforms, and Watsons, one of the most prominent O+O (offline plus online) health, wellness, and beauty retailers in Asia, available in formats such as SM Beauty and Look.

As a new player in the country, being nominated and winning awards is a driving force for Y.O.U Beauty. It motivates the brand to continue pushing boundaries, develop new products, and explore innovative ways to provide effective solutions for skincare and color cosmetic needs.

On May 12, 2023, Watsons hosted its annual HWB Awards at Shangri-La The Fort, Manila, where exceptional health, wellness, and beauty brands in the Philippines were recognized and awarded. Y.O.U Beauty received nominations in various categories and achieved a special award for “Cosmetic Brand of the Year for the Eyes,” as well as two major awards: “Most Successful New Brand of the Year” and the newly introduced category, “Game Changer of the Year.” Y.O.U Beauty is proud to be the first-ever brand to receive this prestigious recognition.

While Y.O.U Beauty acknowledges that these milestones are only the beginning of its journey, they serve as a profound source of inspiration for the brand and its entire team. Y.O.U Beauty remains committed to progressing as a brand that delivers long-lasting beauty for years to come.

For more information about Y.O.U Beauty and its innovative beauty products, please visit their website