Alongside two national accolades at the Asian Academy Creative Awards 2024
Viu Original Secret Ingredient, a production bringing together characters from Indonesia, the Philippines and South Korea, has received a Silver Dolphin trophy for Branded Content Videos and Black Dolphin trophy for Best Cast/On-Camera Talent at the recently concluded Cannes Corporate Media & TV Awards 2024, a first for Viu selected from over 800 entries across 46 countries worldwide.
The series has also emerged as the National Winner of the Philippines for Best Branded Programme and Best Original Production by a Streamer (Fiction) at this year’s Asian Academy Creative Awards, the most prestigious organisation in the APAC region that celebrates creative excellence from 17 participating nations.
A collaboration between Viu and Unilever Nutrition Southeast Asia and Indonesia, the drama weaves classic culinary brands such as Knorr, Lady’s Choice, Bango and Royco into the narrative without overshadowing the plot. Iconic Indonesian beverages Sari Wangi and Buavita got their own spotlight as well in the story. It allows viewers to identify with the characters as well as the dishes on an emotional and cultural level.
Derek Wong, Vice President, Viu Original, commented, “At Viu, we are committed to being relevant to Viu-ers through our Originals. Secret Ingredient is an innovative concept based upon insights on how viewers consume our content. By connecting products with consumers in an authentic manner, the content creates meaningful engagement for brands to make an emotional impact.”
Macce Samarista, Unilever Nutrition Southeast Asia and Indonesia Lead for Digital Marketing, Media, and Commerce, added, “These accolades underscore our relentless pursuit to keep our brands at the forefront of cultural relevance and seamlessly woven into pop culture. The victory paves the way for us to keep innovating and forging meaningful connections with our audience through cutting-edge branded entertainment partnerships.”
Secret Ingredient is now streaming exclusively on Viu. Binge-watch this multi-award-winning series for free in the Philippines by downloading the Viu app on the App Store or Google Play, or by visiting www.viu.com. Follow us on Facebook, Instagram, YouTube, Twitter, and TikTok.
