First-ever Shopee Brands Summit highlights how the e-commerce giant drives brand growth, boasts connection with vast Filipino customer base, seamless platform features, and irresistible deals for upcoming sale

Nintendo and PUMA celebrate notable growth and expanded customer reach since the brands’ partnership with Shopee during the inaugural Shopee Brands Summit.

 As the Philippines continues to embrace the digital shopping revolution, e-commerce giant Shopee is leading the way for brands to expand their reach and achieve sustained growth. Supported by Shopee Mall’s innovative platform features, Shopee ensures a seamless shopping experience that strengthens brand connections and fosters customer loyalty.

Celebrating Shopee Mall’s Growth and Expansion

At its inaugural Shopee Brands Summit, the e-commerce platform announced the growth in orders on Shopee Mall, its premium retail space reserved for brand owners and authorized distributors, by more than 20% compared to the past year Shopee Mall offers a dedicated platform where online shoppers can discover authentic, high-quality brand products, easily identified through a distinct label on the shop’s profile page and product listings.

Since its launch in 2017, Shopee Mall has expanded its roster of brands to include popular favorites like L’Oreal, PUMA, Nintendo, and Italian make-up brand KIKO Milano. By working with brands to offer users exciting product launches and exclusive deals over the upcoming 10.10 Brands Festival, Shopee Mall is poised to continue being the go-to brand e-tailer for Filipino shoppers.

Building Trust and Driving Brand Growth

With millions of users visiting the platform and carting out daily, Vincent Lee, Head of Shopee Philippines, emphasized Shopee Mall’s role in opening up a wealth of opportunities for brand growth and sustained success in the digital era.

“Shopee Mall aims to help brands to build lasting relationships with our users by providing a dynamic and trusted platform where both can thrive. We believe in empowering brands to elevate their presence and deliver exceptional shopping experiences,” Lee said.

Recognizing that trust forms the core of strong brand and buyer relationships, Shopee has made strides in enhancing its customer journey, adapting to the evolving needs of Filipinos, and strengthening trust in online purchases. For instance, product authenticity is the most important attribute in an online mall for  77% of upper to middle income Shopee users in the Philippines. Reaffirming its dedication to authenticity, Shopee requires brands under Shopee Mall to undergo rigorous verification and tripled its money-back guarantee to ensure every product sold is 100% authentic.

Furthermore, Shopee Mall has an extended return and refund window to 15 days – double the platform’s initial 7-day return and refund period – to provide buyers added reassurance that their purchase will be satisfactory. With a revamped Shopee Mall interface to improve product and brand discoverability, along with the app’s signature seamless and secure checkout experience, Shopee’s enhancements enable brands to broaden and deepen their connections with buyers.

Bringing The Best Brands Closer to Filipino Shoppers

Shopee’s commitment to delivering an enjoyable shopping experience has attracted a diverse user base and proven to be a strategic platform for brands to expand their reach and drive sales. Successful partnerships with PUMA and Nintendo demonstrate how Shopee’s innovative features and robust support have enabled these brands to thrive in the competitive e-commerce landscape.

Upon partnering with Shopee, sports apparel brand PUMA has significantly increased their brand visibility and broadened their customer reach, enabling them to strategically position themselves alongside other competitors in the market. Shopee Live has proven to be an indispensable tool for the brand in engaging sports enthusiasts, driving exponential sales growth for PUMA during each livestream.

“The key difference for us is the exceptional support from the Shopee team,” remarked Javier Sabarre,  Assistant Manager for E-Commerce Marketplace at PUMA. “And we anticipate sustained growth over the coming years through our continued partnership.” Sabarre highlighted that Shopee’s operational support has strengthened their customer-centric strategy, as demonstrated by the remarkable fourfold growth in their business since entering the e-commerce sector in 2022.

Gaming giant Nintendo opened its Philippines Official Store on Shopee in November 2023, and continues to see rapid growth as one of the platform’s top gaming brands. Their presence on Shopee Mall, and use of the platform’s engagement features and promotion tools, drove excitement among the brand’s fans, especially when coupled with attractive brand offers. Nintendo also actively leveraged Shopee Live and Shopee Video to deepen their relationships with the local gaming community and capture new audiences.

Building a Thriving Community at Shopee

Innovative features like Shopee Video and Shopee Live are transforming how brands build relationships with their buyers. These tools allow sellers to showcase their products through engaging video content and real-time interactive shopping experiences, allowing shoppers to get a better look at product conditions and specifications to drive buyer confidence.

“Shopee strives to create an environment where users can shop with confidence and ease,” remarked Lee. “With our extensive selection of well-loved brands and innovative features, Shopee Mall has become a thriving hub where  brands can unlock growth potential while ensuring secure, convenient, and enjoyable online shopping experiences for all our users.”

Catch exclusive deals from brands like HP, GOMO, and many more at Shopee’s 10.10 Brands Festival from September 30 to October 10!