Respect learned early creates a force for good that lasts a lifetime. Guided by this belief, EastWest Rural Bank (EWRB), EastWest Banking Corporation’s rural banking arm, continues its annual I RESPECT Awards campaign—honoring young Filipino students who demonstrate respect for people, the environment, and social, cultural, and spiritual beliefs.

This year, 83 elementary students from regions across the country were recognized during their graduation ceremonies. Each awardee received a cash incentive as part of the recognition.

Now in its 10th year, the I RESPECT Awards celebrate children whose everyday actions reflect empathy, kindness, and responsibility—values observed and affirmed by their teachers. Awardees are recognized not only for academic performance, but also for how they treat others, care for their surroundings, and practice good citizenship in simple, meaningful ways.

Through the campaign, EWRB reinforces its core value of RESPECT and underscores that values-based leadership can begin early. By spotlighting children who choose compassion, inclusion, and integrity, the Bank aims to inspire more young Filipinos to be positive influences in their schools and communities.

“Respect is shaped through example, and these young awardees remind us that values can be lived at any age,” said EWRB President Sheila Marasigan-Bajado. “By recognizing children who choose respect—for people, for culture, and for the environment—we invest in a future led by empathy, responsibility, and shared humanity.”