The Philippines, located at the heart of the Coral Triangle, is home to some of the world’s most breathtaking marine life. But beneath the beauty lies a harsh reality—species like whale sharks, manta rays, and marine turtles are in danger, and they need our help.

Raising awareness about marine conservation hasn’t been easy—until a creative agency found a foolproof way to grab human attention. Enter the ultimate game-changers: pet influencers! Yes, your furry friends are becoming the new face of marine wildlife advocacy. Dog and cat influencers have been appointed ambassadors for endangered marine wildlife, to help speak up for the cause.

Marine Wildlife Watch of the Philippines (MWW) teamed up with MullenLowe TREYNA to launch Animals for Animals PH. This brilliant campaign puts the irresistible charm of pets to work for their marine counterparts. After all, who can say no to a pup dressed as a whale shark or a cat rocking a marine turtle costume?

How It Works

The most adorable campaign to date rallies pet owners to dress their dogs and cats in costumes inspired by endangered marine species like whale sharks, manta rays, and marine turtles. The costumes, available in sizes XS to Large for PhP800—aren’t just adorable; they help spread an important message while stealing hearts online. Now you can turn your house pets into professional attention-grabbers for a good cause.

Not a pet parent? No worries! You can still support the initiative by purchasing an Ally Certificate with a donation of your choice (PhP100, PhP300, or PhP500). Every peso goes directly to MWW’s critical conservation efforts.

This campaign taps into the irresistible charm of dogs and cats, which humans apparently find impossible to say no to. #PetsofTikTok have elevated the budol culture for the benefit of marine animals in need. And thanks to their viral online content, they’ve inserted marine life conservation into trending TikTok conversations. Dogs and cats are natural-born influencers after all.

Why It Matters

The Philippines is home to the third-largest population of whale sharks globally, but only about 2,000 individuals have been documented since 2007. Meanwhile, five species of marine turtles, some critically endangered, call Philippine waters their home. And manta rays? They’re under-researched but just as vulnerable, often targeted for their valuable gill plates for chinese medicine.

MWW works tirelessly on a volunteer basis to protect these marine creatures and their habitats. By joining this campaign, you’re not just dressing up your pets; you’re giving these majestic marine animals a fighting chance.

Join The Movement

Want to turn your fur baby into a conservation icon? Head over to the Animals for Animals PH TikTok shop to snag a costume while supplies last. Every costume purchased and every donation made brings us closer to safeguarding the marine wildlife of the Philippines.

Let’s make a splash for a good cause—because when it comes to saving the ocean, even the tiniest paws and fluffiest butts can make a difference.