Guji Lorenzana and Krissha Viaje take the spotlight in “The CEO’s New Jowa,” an entertainment collaboration powered by the new HONOR 600S
MANILA, Philippines, September 28, 2026 — What happens when a new smartphone meets a fresh showbiz love story?
HONOR Philippines and Studio Viva are bringing technology and entertainment together in a new collaboration that puts Guji Lorenzana and Krissha Viaje at the center of an exciting drama reel, The CEO’s New Jowa.
Premiering on October 1, 2026, the same day the HONOR 600S officially launches in the Philippines, the digital series combines romance, drama, and technology in a campaign designed to capture the attention of today’s entertainment-loving, digitally connected audience.
Guji and Krissha Bring the Drama
In The CEO’s New Jowa, Guji and Krissha step into a story filled with romance and drama, giving viewers another digital series to watch as the HONOR 600S makes its much-anticipated Philippine debut.
Adding another layer to the collaboration, selected scenes were captured using the HONOR 600S, allowing the smartphone to become part of the storytelling itself.
The partnership also highlights the device’s imaging capabilities while showing how smartphone technology can become part of the creative process — from capturing moments to turning everyday ideas into shareable content.
When Tech Meets Showbiz
The collaboration between HONOR Philippines and Studio Viva reflects the growing connection between smartphones, entertainment, and social media.
For young professionals, creators, and digitally engaged audiences, smartphones have become more than communication tools. They are also cameras, creative studios, entertainment screens, and platforms for sharing stories.
HONOR Philippines is tapping into that culture through a campaign that puts the technology directly into an entertainment setting.
“We’re excited to partner with Studio Viva to introduce the HONOR 600S in a fresh and engaging way,” said Stephen Cheng, Vice President of HONOR Philippines.
“Through The CEO’s New Jowa, we’re giving audiences an entertaining story while giving them a glimpse of the HONOR 600S and what it can bring to their own creative experience.”
A New Kind of Digital Kilig
With Guji Lorenzana and Krissha Viaje leading the cast, The CEO’s New Jowa brings a showbiz twist to the HONOR 600S launch — combining familiar drama-reel storytelling with the possibilities of modern smartphone technology.
And with its October 1 premiere happening alongside the official HONOR 600S launch, fans won’t have to wait long to see how the story unfolds.
Catch The CEO’s New Jowa on October 1, 2026, through HONOR Philippines’ social media pages.
The HONOR 600S grand launch can also be streamed through HONOR’s official launch link.
For more information, visit HONOR Philippines and follow the brand on Facebook, Instagram, and TikTok.
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