From classroom-inspired games to honest conversations about womanhood, young Filipinas had a chance to learn, connect, and celebrate everyday experiences as Filipino hygiene brand Femme brought its campus-inspired event, Praktikal U, to the Market! Market! Activity Center last November 7, 2026.
Featuring celebrity and Femme brand ambassador Shuvee Etrata, the one-day event transformed the shopping destination into a lively campus where students, young professionals, and other attendees explored practical lessons on personal care, self-confidence, personal growth, and women’s health.
Designed to make learning both fun and relatable, Praktikal U featured interactive booths, engaging activities, and conversations about the everyday choices that shape a woman’s journey through different stages of life.
Learning Life Lessons Beyond the Classroom
One of the highlights was PodClass, a series of discussions featuring influencers Kevin Montillano, Sela Guia, Aira Lopez, Dani Buenvenida, Eryka Lucas, and Jy Marie as the event’s “Podfessors.”
The sessions provided an opportunity for participants to hear different perspectives and exchange ideas on topics relevant to young Filipinas, including self-confidence, personal development, women’s health, and everyday experiences.
Adding excitement to the campus-inspired atmosphere were classroom-style activities such as Pop Quiz and Girl Math, giving attendees an entertaining way to participate and connect with fellow classmates.
Shuvee Etrata Shares Her Experiences with Her Classmates
A major crowd favorite was the appearance of Shuvee Etrata, who shared personal experiences and practical advice during an onstage conversation.
Beyond the discussion, Shuvee joined participants in fun activities and a special meet-and-greet, giving fans an opportunity to interact with the Femme ambassador.
Her participation brought a more personal touch to the event, reinforcing the importance of confidence, self-awareness, and making choices that work for one’s own lifestyle.
Making Practical Choices Part of Everyday Self-Care
Praktikal U also highlighted Femme’s brand positioning, “Your Bes Femme,” which presents the Filipino hygiene brand as a companion to women in their everyday personal care routines.
For Femme, being practical is about understanding personal needs, considering available options, and choosing products and routines that suit one’s lifestyle.
“We recognize that growing up comes with different experiences, questions, and decisions, and we believe young Filipinas deserve spaces where they can learn, share, and feel understood. Through Praktikal U, we want to bring practical tips closer to them, while making the experience enjoyable through activities and opportunities to connect with others,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA.
“Comfort and confidence are part of how women approach their daily routines. We hope Praktikal U brings these perspectives into conversations about personal care and the choices women make for themselves,” she added.
With its mix of learning sessions, interactive booths, games, and celebrity encounters, Praktikal U created a space where young women could enjoy meaningful conversations while discovering practical approaches to everyday life.
The event ran from 10:00 AM to 10:00 PM on November 7 at the Market! Market! Activity Center in Taguig City. Participants gained full access through an exclusive product bundle that included a Praktikal U passport and ID, while selected areas, including the pouch and patch booth, were open without a bundle purchase.
Through Praktikal U, Femme continues to encourage young Filipinas to embrace practical choices, build confidence, and make everyday self-care part of their journey toward becoming the best version of themselves.
For more information about Femme and its products, visit its official Facebook, Instagram, and TikTok pages.
