Last April 19, the local craft community clinked their glasses in Polilya in Poblacion to sample and celebrate the launch of Hop Coolture. Guests were welcomed with snacks, drinks, music and an artist booth to get their portraits done while waiting for the event to take full shape.
The country’s leading craft brewery introduces a seasonal drink for the summer.
The world of beer is bigger than we Filipinos have been accustomed to, and brands such as Engkanto Brewery have made it their mission to introduce and create a community of craft beer in the Philippines. Since 2017, the brewery—composed of passionate beer lovers who wanted to introduce high-quality beer to Filipinos—has been elevating the palates of beer drinkers in the Philippines with their varied flavor profiles and brewing styles new to most Filipinos who are used to commercial lager beers.
The crisp and refreshing Live It Up Lager, floral and sweet High Hive Honey Ale, tropical and juicy Mango Nation Hazy IPA, and bold and zesty Green Lava Double IPA, compose Engkanto’s reimagined line-up of 100% natural beers, available in major supermarkets and in bars and restaurants around the metro. But just in time for summer, another variant has been added to the list: Hop Coolture Pale Ale, a new seasonal flavor with tropical and citrus character and stone fruit notes of peach, apricot and nectarine. Its blend is derived from Cryo Pop, a signature hop blend from a US-based leading resource in hop innovation, Yakima Chief Hops.
Hop Coolture Pale Ale 330mL
After an exciting preview by the Engkanto team, award-winning brewmaster Michael “MJ” Jordan took to the stage to lead a beer tasting of Hop Coolture expounding on its hop-forward taste and why it’s the perfect seasonal drink to have for the summer.
Michael “MJ” Jordan,Brewmaster, Engkanto Brewery
To end the evening, Hop Coolture’s campaign video was unveiled exclusively to guests—which you can rewatch here— capping off another successful release by Engkanto to “Reimagine What’s Possible” in the name of beer.
As the season gets hotter, keep cool, journey on, and find excitement that lies ahead with Hop Coolture Pale Ale. As the campaign slogan goes, “Hop in and keep chasing adventures”.
Guests enjoying Hop Coolture Pale Ale
With its limited availability, you don’t wanna miss out on this seasonal release! So hop in and grab your own Engkanto beer now. Check out Engkanto’s Beer Finder Map at this link: https://engkanto.com.ph/pages/store-locator you can locate it at the nearest spots from various grocery stores, membership shopping clubs, hotels, restaurants, hotels, and more! Catch their latest updates and featured posts at @engkantobrewery on Instagram and Facebook, or visit their website at engkanto.com.ph