Beyond banking, EastWest is committed to going further and making a meaningful impact in the communities it serves. This came to life through Cards of Hope, a heartfelt initiative that turned a simple holiday tradition into an opportunity to change lives.
EastWest employees and internal clubs—EastWest Milers, EastWest Click, and EastWest Voices—rallied together to support Young Focus, an organization dedicated to breaking the cycle of poverty through education. Instead of traditional holiday decorations, EastWest employees purchased intricately designed ornaments and postcard sets, knowing that every peso would go toward scholarships and essential learning resources for children from Smokey Mountain.
For EastWest, the partnership with Young Focus went beyond financial aid—it created opportunities that equip the next generation with the tools to shape their future. “Education reshapes destinies, creating pathways to a future filled with possibility,” said Martin Reyes, EastWest’s Head of Marketing. “Our support for Young Focus isn’t just about giving—it’s about equipping these children with the means to build a better life.”
A Walk of Dreams: Witnessing Resilience and Hope
EastWest volunteers joined the Walk of Dreams and visited various communities in Tondo to connect with residents and better understand their daily challenges. Experiencing the children’s struggles firsthand gave them a stronger perspective on the impact of their efforts.
“Coming from the visit, it was a lot to take in,” shared one volunteer. “But what struck me most was their tenacity—their unshaken drive to learn, to dream, and to push forward despite the odds. Their determination was both humbling and inspiring.”
The experience deepened the Bank’s belief that real change happens when communities come together—not just through financial aid, but through shared moments of kindness, learning, and connection.
Turning Generosity Into Action
As EastWest celebrates its 30th anniversary, initiatives like Cards of Hope exemplify the Bank’s enduring mission to go Further For You—beyond banking, beyond business, and into the heart of communities in need.
Through this initiative, EastWest employees proved that even the simplest gestures—a card, an ornament, a shared dream—can make a lasting difference. One child, one opportunity, and one future at a time, Cards of Hope is turning generosity into action, ensuring that the next 30 years are just as impactful as the first.
