The Philippines Standards Coalition (PSC), an industry-wide partnership that brings together leading alcohol producers, e-commerce platforms, and related industry associations, including Diageo, Pernod Ricard, Moët Hennessy, Brown-Forman, and Bacardi, the Philippine Association of Sari-sari Store and Carinderia Owners (PASCO), Sugbo Wine, Winery, Singlemalt, Booze Shop, and Flasked, was established to reduce harmful alcohol use. At the launch event, the founding members of the Coalition signed a pledge promoting responsible marketing and sales practices.
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Since its inception, the SEAL program series has supported many enterprises, disbursing a significant amount in cash grants. Through comprehensive training, mentorship, and financial aid, the program is fostering a vibrant and innovative entrepreneurial ecosystem across the country.