The Bank of the Philippine Islands (BPI) unveiled actress Bea Alonzo as the latest addition to the BPI family. Alonzo is the celebrity endorser for the bank’s #BPISustainableWithYou campaign, which aims to shape consumers’ opinions about sustainability, and encourage them to create lasting, positive impact for the people and planet.
“We see an opportunity to educate and deepen our understanding of sustainability beyond just saying no to plastics or saving trees. Through the #BPISustainableWithYou campaign, BPI customers can realize that even their banking transactions with us translate to simple steps to build a better Philippines,” said Cathy Santamaria, BPI Chief Customer and Marketing Officer.
