Great music has a way of bringing people together, whether it is a favorite song playing during a family gathering, friends singing their hearts out at karaoke, or aspiring performers finally getting their moment on stage.
That shared love for music took center stage as LG Electronics Philippines introduced its latest LG xboom AI lineup at LG xboom AI: The Future Sounds Powerful, held on November 7, 2026, at the SM Mall of Asia Music Hall in Pasay City.
With the theme “Global Sound, Local Soul,” the music-filled showcase blended international entertainment, Filipino talent, and audio innovation into one exciting celebration. Headlining the event was internationally recognized K-pop star Sandara Park, whose connection with Filipino audiences added extra excitement to the occasion. P-pop girl group YGIG also brought its energy to the stage, making the event a treat for music fans.
Powerful Sound for Every Kind of Celebration
At the heart of the showcase was LG’s newest xboom AI lineup, featuring the xboom AI Power 9000, Power 7000, and Power 5000, alongside other speakers in the series.
Developed with global music artist will.i.am as part of the brand’s new direction, LG xboom AI highlights how technology can make everyday listening more engaging.
Guests got to experience the speakers through product displays and hands-on demonstrations. Interactive areas featuring karaoke, dancing, gaming, and other activities showed how the lineup can fit different lifestyles—from home entertainment and casual get-togethers to lively celebrations with friends.
For LG, the goal is to make powerful sound part of the moments people enjoy most.
“One thing I admire about the Philippines is how naturally music brings people together. Whether it’s families singing at home, friends celebrating, or young artists sharing their talent, there’s a genuine love for music here that’s inspiring to see. With LG xboom AI, we want to be part of those moments by bringing powerful sound experiences to more people while supporting the creativity and passion that make the Filipino music scene so special,” said Yongwoo Park, Product Director of LG Electronics Philippines.
Sandara Park, YGIG, and the Next Generation of Filipino Music Talent
Beyond the product showcase, the event celebrated the artists who make music meaningful to their audiences.
Sandara Park shared her personal connection to music and introduced the LG xboom AI experience to local fans, while YGIG delivered an energetic P-pop performance.
But the spotlight was not reserved for established performers. LG also gave aspiring Filipino artists an opportunity to showcase their talent through the inaugural LG xboom IDOL pop star competition.
Five finalists from different parts of the country took the stage:
- Glessil Ann Galigao Tan from Tagbilaran
- Roxanne Orapa Jamora from Davao
- Jayne Raizel T. Sajulla from Iloilo
- Jericho Roces from Manila
- Rachel Ann Clement from Subic
Judging the competition were Sandara Park, singer Yael Yuzon, and concert director Paolo Valenciano, bringing together their different perspectives and experiences in music and entertainment.
After the performances, Jericho Roces was crowned the first LG xboom IDOL, earning the distinction of “The Best xboom Pop Performer.”
Sharing the Power of Music Beyond the Stage
The celebration also carried a meaningful message about making creative opportunities more accessible.
LG extended its support to Tuloy Foundation through a donation of LG xboom AI products. Represented by Jose Perez, the foundation received the products as part of an initiative aimed at supporting its programs and encouraging young people to explore their interests in music and the arts.
Held in partnership with Billboard Philippines as the official music media partner, the showcase brought together established performers, emerging Filipino talent, and music enthusiasts in one shared celebration.
With LG xboom AI, LG Electronics Philippines is bringing global audio innovation closer to local audiences while recognizing the creativity that makes the Filipino music scene vibrant.
Because whether it is a family karaoke night, a gathering with friends, or a young performer’s first big break, music becomes even more memorable when everyone gets to be part of the experience.
