Collaboration connects EastWest to an estimated 20,000 healthcare professionals nationwide, offering financing and payment solutions designed around doctors’ needs.
EastWest is strengthening its commitment to accessible, industry-focused financial services through a new partnership with healthcare technology platforms SeriousMD and NowServing, expanding its Healthcare Ecosystem initiative and connecting the Bank with an estimated 20,000 healthcare professionals nationwide.
The collaboration aims to make banking more convenient for doctors by integrating financial services into the digital platforms they already use to manage their medical practices and connect with patients.
Among the initial initiatives are a loan referral program that gives doctors access to EastWest financing and an embedded payment capability designed to simplify professional fee disbursements.
By combining EastWest’s banking, lending, payments, cash management, and wealth management services with SeriousMD’s healthcare network, the partnership seeks to support medical professionals beyond their clinical responsibilities—helping them manage both their practices and personal financial goals.
“Doctors dedicate their time and expertise to caring for patients, but they also manage practices, finances, and important personal financial goals,” said EastWest CEO Jerry Ngo. “Through this partnership, we can make those financial needs simpler and more seamless so healthcare professionals can focus on what they do best.”
Supporting Doctors Beyond Their Medical Practice
The partnership reflects EastWest’s broader strategy of developing industry-focused ecosystems that bring financial solutions closer to customers’ everyday professional needs.
Beyond financing and payment services, the collaboration is expected to open opportunities in deposits, cash management, and wealth solutions, allowing the Bank to support healthcare professionals at different stages of their financial journeys.
For SeriousMD, the partnership brings together the technology that helps doctors run their practices with financial services that can help them grow their businesses.
“While SeriousMD provides the digital workflows needed to run a practice smoothly day-to-day, EastWest Bank delivers the specialized banking solutions to help those same practices scale,” said Bryan Co, Business Development Head of SeriousMD. “Together, we are answering our doctors’ call—ensuring the Philippine medical community has both the clinical technology and the financial backing to thrive.”
Building a More Connected Healthcare Ecosystem
The collaboration marks another milestone in EastWest’s Healthcare Ecosystem strategy, strengthening its connections across the healthcare sector.
By bringing banking and digital healthcare services closer together, EastWest and SeriousMD aim to create practical value for doctors, clinics, healthcare institutions, and the communities they serve.
Ultimately, the partnership highlights how technology and financial services can work together to help healthcare professionals manage the business side of their work while continuing to focus on patient care.
