From delicate fabric care to heavy-duty commercial laundry operations, LG introduces professional solutions designed to make business laundry smarter, more efficient, and practical.
Laundry innovation is moving beyond the home as LG Electronics introduces its next-generation professional laundry solutions, bringing smarter fabric care and operational efficiency to businesses across the Philippines.
Held on November 6, 2026, at AC Hotel by Marriott in Ortigas, Pasig City, the LG Professional Machines Launch gathered media representatives and dealers for an exclusive look at the company’s latest commercial laundry technologies under the theme, “A Smarter Choice for Professional Care.”
The event highlighted two key innovations: Wet Cleaning with MotionCare and the LG Zeus professional laundry equipment range, designed to address the different needs of businesses such as hotels, hospitals, laundromats, and other establishments handling large volumes of laundry.
For businesses that handle delicate garments, LG’s Wet Cleaning with MotionCare offers a specialized approach to fabric care. Combining gentle washing, low-temperature drying, and precise drum movements, the technology is designed to help minimize fabric damage while providing appropriate care for delicate textiles.
Meanwhile, the LG Zeus line brings premium, high-capacity commercial and industrial laundry solutions to businesses requiring equipment built for intensive, continuous operations. With a focus on operational stability, energy efficiency, and durability, the range is designed to support demanding laundry environments.
One of the notable features presented during the launch was LG’s ductless technology, which eliminates the need for exhaust ductwork and gas piping. This can simplify installation requirements, reduce initial setup expenses, and provide potential savings in long-term operations.
“At LG, we understand that for many businesses, laundry care is more than a routine task. It is an important part of delivering quality service every day. With our professional laundry solutions, we want to help businesses explore smarter ways to care for fabrics while addressing the practical demands of their operations,” said Nakhyun Seong, President and Managing Director of LG Electronics Philippines.
Chang Hee Doh, Product Director for Home Solutions of LG Philippines, also emphasized the importance of making commercial laundry technology more accessible and cost-conscious for business owners.
“For business owners, every expense matters, from setting up their equipment to keeping things running every day. With our ductless technology, we’re making installation simpler and helping businesses manage costs over time. It’s about making professional laundry solutions more practical and accessible,” Doh said.
Beyond the product presentations, the event provided attendees with practical insights into equipment installation, maintenance, and the considerations involved in managing professional laundry operations.
A fireside chat featuring LG’s commercial laundry sales and technical teams gave media and dealers an opportunity to learn more about the technologies, followed by an interactive question-and-answer session.
The Philippine launch follows LG’s global introduction of its Professional Laundry lineup in July 2026, highlighting the company’s continued expansion into commercial laundry solutions for different business environments.
With its latest innovations, LG is bringing a new level of convenience, specialized fabric care, and operational efficiency to professional laundry settings, helping businesses find smarter ways to manage one of their most essential daily operations
