The recently concluded SM Beauty’s So Much Color activation at SM Baguio was a colorful affair, with local beauty brands taking center stage. Among the highlights was the enthusiastic participation of Ever Bilena Cosmetics, which showcased its latest expansion of shades for the popular EB Plus Serum Tinted Lip Balm.
The TikTok-trending lip balm, previously launched in collaboration with Korean A-list superstar Park Chanyeol, gained even more popularity during the event. Customers flocked to Ever Bilena’s station to explore the new shades and enjoy a fun, bedazzling activity.
Miss Earth Air 2023, Yllana Aduana, graced the event as a representative of Ever Bilena. She promoted the brand’s clean beauty advocacy and sustainability efforts, connecting with fans through photo opportunities and meet-and-greets.
Other local brands that captured the attention of SM Beauty shoppers included Careline Cosmetics and Spotlight Cosmetics. The event showcased the vibrant and diverse beauty landscape in the Philippines, offering a variety of options for consumers.
As SM Beauty continues to organize exciting activations, it’s clear that Filipino beauty enthusiasts are eager to discover new products and engage with their favorite brands. The So Much Color event in Baguio was a testament to the growing popularity of local beauty brands and the enthusiasm of Filipino consumers.
