Despite freezing weather, hundreds of Detroiters line up to try Jollibee’s signature Chickenjoy
The snow did not bother Detroiters who appeared undeterred by the freezing conditions in Sterling Heights, Michigan as they witnessed the much-anticipated opening of Jollibee’s first store in Michigan state.
“We are thrilled to be opening our first store in the state of Michigan, an important milestone in Jollibee’s accelerated North America growth strategy,” said Ernesto Tanmantiong, the president and chief executive officer of Jollibee Group. “As the 10th largest U.S. state in terms of population, there is a huge opportunity for Jollibee to grow and thrive with the local communities in Michigan. We’re excited to introduce the residents of Michigan to Chickenjoy and the Jollibee experience.”
The milestone Jollibee branch is located at 44935 Woodridge Drive, in front of the Lakeside Mall in the city of Detroit–Michigan’s first capital city. While it had to cease dine-in services earlier than expected due to the bad weather, Jollibee Sterling Heights still exceeded its opening-day sales target, boosted by hundreds of hungry Detroiters who ordered through the store’s double-lane drive-thru.
“Despite the intense cold on the day of our opening, local Detroiters still came in droves to have a taste of our Jollibee favorites. We are truly grateful for their love and support,” said Maribeth Dela Cruz, the president of Jollibee North America. “We look forward to seeing both familiar faces and first-time customers at our first Michigan location in the close-knit Sterling Heights community, where we can’t wait to create many new joyful moments for those who call the Detroit area home.”
Among Jollibee–Sterling Heights’ opening-day bestsellers include Jollibee’s signature crispy and juicy Chickenjoy fried chicken, Chicken Sandwich (both regular and spicy versions), and Peach Mango Pie.
The Great Lakes State is officially the 14th U.S. state that Jollibee has reached in the market since it started its aggressive expansion effort in the region. Jollibee’s expansion in the market forms part of the Jollibee Group’s overall vision to be one of the top 5 restaurant companies in the world. For more information on the Jollibee Group, visit www.jollibeegroup.com.
