Heineken®’s latest beer innovation provides a new generation with a premium smooth tasting beer that breaks from the socializing traditions of the past, to refresh the drinking moments of today.

Manila, Philippines: Heineken® has launched its latest brewing innovation, Heineken® Silver, a smooth, easy to drink and accessible tasting beer that provides Filipino drinkers with a premium alternative that is truly designed for today’s social gatherings.
Following in the footsteps of the brand’s iconic original, Heineken® Silver is brewed by seasoned master brewers using beautifully simple, natural ingredients, including Heineken®’s famous A-yeast and quality pure malt, as well as sustainably sourced barley that supports HEINEKEN’s wider commitments to Brew a Better World.

To create the smooth Heineken® Silver taste, a unique brewing process ensures every bottle has the perfect ratio of flavours, resulting in a balanced, less bitter taste.
To introduce Heineken® Silver in the market, HEINEKEN Philippines led by its Country Manager Michael Vainio gathered personalities, key partners, and representatives from the media at The Fifth at Rockwell in Makati City to get first dibs on the brewer’s new beer. The main event was hosted by actor and TV personality KC Montero and radio personality Tony Toni, while Mars Miranda—one of Manila’s favorite DJs—took care of the after-party.
Vainio said, “At Heineken®, we are always looking to bring products to the market that match the needs of our consumers. With the changing drinking culture within the Philippines, we are seeing drinkers wanting a beer that matches the smooth and easy to drink moments, that allow them to enjoy and celebrate time with friends and family.

Heineken® Silver has been perfectly designed for these moments, delivering a smooth and easy to drink beer that can be enjoyed in a variety of different settings, where people come together to celebrate real and fun connections together.”
Heineken® Silver is available for purchase for 18 years old and up in both on and off-trade retail channels. It comes in 330ml cans and bottles as well as 500ml cans.

-ENDS-
Editorial information:
For more information, please contact:
JOY BUENSALIDO
BUENSALIDO PUBLIC RELATIONS AND COMMUNICATIONS
TELEPHONE: 8817.4471 / EMAIL: [email protected]

About HEINEKEN:
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business.
HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).
Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

PHOTO CAPTION

Heineken Silver is a smooth, easy-to-drink, refreshing beer that goes well with Filipino tastes and drinking culture.

HEINEKEN gathered personalities, key partners, and representatives from the media at The Fifth at Rockwell in Makati City to get first dibs on the brewer’s new beer.
[L-R: DJ Tony Toni; Enrique Martinez, Asia Brewery CFO; Michael Tan, Asia Brewery COO; Mika Tagle, Heineken PH Marketing Manager; Michael Vainio, Heineken PH Country Manager; KC Montero]

HEINEKEN Philippines Country Manager, Michael Vainio, welcomed guests and formally introduced Heineken Silver.

Guests partied the night away as DJ Mars Miranda took care of the after-party.